Mr. Siddhartha Durairajan is the CEO of the company Cellestial E-mobility. The startup company working on developing e-Tractors. The company have built the 1st Electric tractor in India and the 2nd in the world. Mr. Siddhartha Durairajan is a seasoned entrepreneur with 25 years of Industry experience. Besides Cellestial E-Mobility, he also co-founded an engineering design company, Invilogic Software; which is a global leader in Knowledge based systems. With more than 20 years of experience in the mechanical design space, he brings the best design practices to Cellestial. Bellow is presented the interview of Mr. Siddhartha Durairajan.
Q: Could you tell me more about the idea of e-Tractor? Which are the special features and the agriculture equipment that can be fit on the vehicle?
Cellestial E-Mobility believes Green is the new Innovation. Growing population, increasing pollution and subsequent global warming all have ensured the need to switch to green solutions and adopt non-fuel drive as a sustainable approach. A changing ecosystem & efficient economic solution thirsty market inspired Cellestial in introducing e-Tractors.
Cellestial has introduced the 1st E-Tractors in the country which offer the following advantages:
- Quiet and pollution free. Hence clean and green!
- 1/10th the cost of running in comparison to a diesel tractor
- Very low maintenance cost
- Compact, Lightweight and easy to use.
- Battery pack is swappable and can be charged with a domestic power connection also
- Instantaneous torque and regenerative braking system to save on battery charge
All generic equipment like rotavators, tillers, cultivator, sprayer and everything that supports hydraulic and PTO can be attached to the Electric tractor!
Cellestial is an R&D company and is continually working on improvements and variations in its products. It is targeting Agriculture, Aviation and Logistics industries for the tractor. We've built the 1st Electric tractor in the country and the 2nd in the world. The Electric tractor is clean and green which no noise and no pollution!! It has a maximum range of 75 kms and the lithium ion battery pack is manufactured in house with more than 18 years of experience. The battery pack is easily swappable and can be charged with any domestic connection also! It is very competitively priced with the diesel 21HP counterpart and is better than the same. It can produce instantaneous torque of huge capacity and has been tested with a 2.25 ton load bearing capacity in comparison to a 1 ton maximum haulage of a 21 HP diesel tractor.
The Electric tractor is cheaper than diesel and ensures 90% savings on the running cost of a tractor. A diesel tractor running cost is between Rs 250- 300 per hour, whereas that of our electric tractor is just Rs 6 per hour. The number of moving parts are reduced drastically to just 20 parts in an electric tractor in comparison to around 200 moving parts in diesel. Hence ensuring very low maintenance cost. The electric motor and assembly ensure very little or no oiling required too. The Electric tractor will ensure that the farmer is able to get maximum earnings by reducing his operating costs!
Q: For what kinds of cultivation is it suitable?
It has been tested on different types of soil conditions and is suitable for all kinds of cultivation from small lands to medium size farms!
Q: How much does it cost (in euros)? Did you ask the farmers how much they are willing to pay for the vehicle and does that determine how much you charge them?
We are yet to derive the pricing for the different international markets. In India the price is around 5500 Euros. This price has been arrived at after detail discussions with farmers, market research and keeping in mind that the market is price sensitive. Hence the pricing of the electric tractor is very competitive to its diesel counter part!
Q: In which countries is the tractor sold? Have you considered promoting it in Europe as well?
We are currently setting up the distributor and dealer network all across India to start with.
- Making the product available on agriculture based online platforms for booking/ buying
- Tie ups with Village cooperative societies and Gram Panchayats to ensure welfare programmes and aid for the farmers in buying the tractors
- Giving proposal to the Central and state Governments to execute policies and give subsidies on the usage of Electric machinery in Agriculture
We are also in the process of signing memorandums of understanding and setting up distributors for USA, Mexico and are pursuing advance stage discussions with a company in Netherlands. We do plan to promote and tie up with channel distributors In Europe!







